About this tour
A five to seven hour drive through Emilia-Romagna's automotive heartland, visiting three legendary supercar manufacturers from Florence. You'll explore the Enzo Ferrari Museum in Modena, walk through Lamborghini's museum and production facilities to see the Aventador and Huracán, and tour Pagani's headquarters. Lunch at Bullbar includes views over the Lamborghini factory grounds, with traditional Bolognese cooking fuelling the day.
Highlights
- Enzo Ferrari Museum in Modena's detailed archives
- Lamborghini factory floor with active production lines
- Pagani headquarters and prototype workshop tour
- Authentic Emilian lunch overlooking iconic factories
- Private transport from Florence for full-day access
What to expect
You'll start with a pickup in Florence, then head into Motor Valley with your guide. The first stop is Modena's Ferrari museum, showcasing the brand's engineering evolution. From there, move to Sant'Agata Bolognese to see Lamborghini's manufacturing process and design museum—expect to see actual cars being assembled. Mid-day, you'll eat lunch at Bullbar, a local favourite with working factory views across the valley. The afternoon takes you to Pagani's San Cesario sul Panaro facility, a smaller, more intimate operation where bespoke hypercars come together. Each museum offers different perspectives on Italian automotive obsession, from Ferrari's racing legacy to Pagani's artisanal approach.
Good to know
Wear comfortable shoes for walking factory floors and museums. Photography rules vary by location—ask your guide before shooting. The drive covers roughly 100km, so settle in for road time between stops. Lunch is included; dietary requirements can usually be accommodated with advance notice.
Tour sold and operated by Viator via Viator. Descriptions on this page are original BugBitten summaries written by our team — not copied from the operator. Prices and availability are confirmed at checkout.